I haven’t written much about "Platform as a Service" (PaaS) up to this point but given Salesforce.com’s growing presence the buzz generated from annual user love-in, Dreamforce, this is a good time to talk about PaaS and Salesforce. According to this article, Gartner predicts that PaaS platforms will grow from $900 million in 2011 to $2.9 billion in 2016, representing a 26.6 percent rise each year.
Although SalesForce.com (SFDC) is best known for its customer relationship management solution delivered as a service via a cloud, force.com is SFDC’s “platform as a service” offering. By giving their customers a foundational component for sales and also providing an environment that allows customers to add on the pieces that they need while leveraging a common user interface, authentication framework, it accelerates the potential ROI to customers (and revenue streams for SFDC). This article will review PaaS, touch on the advantages, and then talk a little more about why PaaS at SFDC is such a powerful combination.