
Google Analytics is a free service that you can use from Google to get usage statistics on your various web sites. It’s not only free, it’s powerful, and it’s another example of a cloud based services. I use it on all of my web properties where I can. Analytics can help you not only understand how people are using your site but help you improve sales, increase revenue from advertising, lower support costs, increase customer satisfaction, find dead pages and more. Understanding how people get to and use your site can have huge benefits to large and small sites. This article will explain how it works, features of Google Analytics, how to implement it on your site and a look into why everyone doesn’t use it.