Google Analytics, A Free and Powerful Cloud Service

Google Analytics is a free service that you can use from Google to get usage statistics on your various web sites. It’s not only free, it’s powerful, and it’s another example of a cloud based services. I use it on all of my web properties where I can. Analytics can help you not only understand how people are using your site but help you improve sales, increase revenue from advertising, lower support costs, increase customer satisfaction, find dead pages and more. Understanding how people get to and use your site can have huge benefits to large and small sites. This article will explain how it works, features of Google Analytics, how to implement it on your site and a look into why everyone doesn’t use it.

Benefits of Cloud Computing

Updated 8/24/2012
Let's review the benefits of cloud computing. The core focus here will mainly be on cloud application deployment (sometimes known as software as a service or SAAS), like SalesForce.com for customer relationship management or Google Apps, for Office productivity. Cloud computing can also provide tremendous benefit by serving as a "platform" for custom development, like Google App Engine, which I will address in future articles. Cloud computing is in an evolutionary period in business computing, much like the migration from mainframe computers to desktop then to PC LANs, cloud computing is a major disrupting technology in business. This isn’t a bad thing; it’s just different and brings tremendous benefit. Companies that can adapt will benefit and get the jump on their competitors by reaping the benefits earlier. If you want an intro to cloud computing read my article, “Primer on Cloud Computing”.

A Quick Review of "The Big Switch"

Quick review of the Book

The Big Switch

"The Big Switch: Rewiring the World, from Edison to Google"

by Nicholas Carr (Author)

Book Description

An eye-opening look at the new computer revolution and the coming transformation of our economy, society, and culture..

From Amazon:

A hundred years ago, companies stopped producing their own power with steam engines and generators and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way. Companies are dismantling their private computer systems and tapping into rich services delivered over the Internet. This time it's computing that's turning into a utility. The shift is already remaking the computer industry, bringing new competitors like Google to the fore and threatening traditional stalwarts like Microsoft and Dell. But the effects will reach much further. Cheap computing will ultimately change society as profoundly as cheap electricity did. In this lucid and compelling book, Nicholas Carr weaves together history, economics, and technology to explain why computing is changing—and what it means for all of us.